A content management system is quite simply a way of separating content and information design from presentation and branding. It means that anyone who can manage the simple formatting tools of Office Software can create, edit and upload rich and informative content to their website without any technical knowledge!
Once the website is built and setup by us, we provide full training on how to use the system, although it’s been designed to be extremely intuitive and from a fully accessible point of view. We power all our own CMS websites with our own bespoke software solution, rather than use someone elses. What does this mean for you?
Where many SEO systems fail is their compatibility with search engine technology. Search Engines are accepted as the route to the internet. To a business or company, this means getting thousands of visitors to your website every day for very little marketing costs, once again emphasising our philosophy of maximum return on investment.
Because we wrote every line of code in the software, this also means that we can easily adapt it as search engine technology changes. A very recent example of this is when around 2008, Google began to penalise duplicate content websites (basically when 2 different URL’s on a page will result in showing the exact same content). Many CMS systems were slow to act, causing many businesses to lose thousands of clients per week as their SE rankings fell.
Because we prefer to work on our own software, it allows us to adapt and evolve the technology as the internet changes.
Our CMS features a completely intuitive design, with all functions revealed to user’s depending on their user permission levels. This means that Tony from I.T. can have a logon as the global administrator, and gets to access all the detailed website settings, while Susan the receptionist can simply have access to edit the ‘Todays Meetings’ content page (which in turn, can be a password protected page so only management can view it).
The entire CMS has also had user accessibility factored in. We take accessibility on front end designs very seriously, as every user is a potential customer and you shouldn’t eliminate anyone from being able to purchase your product or service. Equally though, we understand that every staff member is a valuable asset to your company, and you need to be able to utilise your full workforce at all times. With text-size controls, high-contrast options and clear semantic coding, you will find our system is completely user-friendly.
Video CMS Integration
Because of our close partnership with Flowplayer, Goodings Media has been at the forefront of video publishing for quite some time. We can implement the latest video technologies into your CMS, allowing you to effortlessley publish video with unlimited design possiblities. We are offical Premium Support suppliers of Flowplayer, meaning we help produce their tutorials, coding examples and demos, as well as bespoke designs and configurations for commercial users.
Feel confident knowing that we know how to leverage online video to increase the value of your company!